Listen up Super Bowl fans, there's a new way to get free beer. But it's going to take some work. And some time. Miller Lite is kicking off a contest on Sunday to score a signature six-pack. Here's how it works. When an ad from rival Michelob Ultra airs on TV, type a specific URL into Miller's search browser. Sounds easy enough. Thing is, that URL is a whopping 836 characters. It's a jab at Michelob for promoting a 95-calorie beer, one less than Miller's. The company claims burning that extra calorie "is as simple as typing in a ridiculously long URL."
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