LANCO Drops Video For “Rival”

LANCO just dropped the video for their latest single “Rival,” in which they break down walls that hold people back…literally.

“We really wanted to capitalize on the true message behind the song that was built from different times in our lives and the stories from fans who have felt beat-down and lost, but ultimately find hope and redemption,” frontman Brandon Lancaster shares.

The clip has a diverse group of people writing words and phrases on a wall, with Brandon explaining, “Every caption on that wall was an experience that person had to overcome, and when it was knocked down you could feel the genuine joy from everyone on the set.”

He adds, “It was a powerful moment I’ll never forget.”


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