Stores would LOVE it if there could be a second Black Friday . . . preferably without all the trampling, but hey, gotta crack some eggs to make an omelet.
And four years ago, Amazon tried to get people to go into a second consumer frenzy, by establishing Amazon Prime Day in mid-July.
Well . . . today is the fourth-annual Prime Day. It starts at 3:00 P.M. Eastern and runs through midnight tomorrow.
And even though nine out of 10 people say they shop on Amazon . . . people aren't super pumped about Prime Day. Mainly because the deals have always been kind of disappointing.
According to a new survey, only 60% of people say they're even going to hop on Amazon today to check out the deals. So hey, more stuff available for you, I guess.
If you ARE going to shop on Prime Day, odds are the best deals you'll find will be on . . . stuff Amazon makes. That means things like Kindles, Alexa devices, and tablets . . . those should get pretty solid discounts.