Women lose so much makeup they spend a staggering $21,000 replacing it during their lifetime, according to a new study. The research found losing expensive cosmetics now costs the typical woman $385 a year.

The power of makeup is so strong that 27 percent admit feeling 'vulnerable' without it

FYI: Almost half have lost makeup in the back of a cab, a quarter has dropped some down the toilet and a third left some in a restaurant.